ColdPruf Reveals New Premium Performance Style

baselayersNorth Carolina-based base layer manufacturer, ColdPruf, announced today the latest expansion to the company’s growing product line with the addition of the Premium PerformanceTM base layer.

Backed by 99-year-old parent company, Indera Mills, ColdPruf adds the new active layer as a mid-use option between the existing Performance and Extreme Performance product lines. While the entire trio of products offers superior warmth for high-intensity activities, Premium Performance provides consumers a trimmer style with a higher percentage of spandex for activities where comfort and fit are priority.

“As a vertical manufacture, our new Premium Performance product demonstrates the innovative thinking here at ColdPruf,” John Willingham, president of Indera Mills, said. “We have created a unique fabrication and garment fit that is ideally suited to our more active customers. Our pricing is very competitive as well. Again, it is all about the value that ColdPruf brings to the market.”

The Premium Performance layer delivers active consumers a single-layer garment with maximum dryness and antimicrobial odor-control properties, all while offering a more trim and contoured fit.

Offered in both men and women’s styles, the Premium Performance layer will initially be revealed at the Outdoor Retailer Winter Market, January 23-26 in Salt Lake City, Utah.

ColdPruf 7532Premium Performance Base Layer

Lightweight first layer intended for athletes and sportsmen whose medium to high level activities necessitate performance polyester’s superior moisture wicking capabilities combined with the subtle support and movement of spandex. Best used in fall and winter, cold to very cold, temperatures.

Key Features:

  • Single-layer engineering
  • Contains 85 percent polyester, 15 percent spandex
  • Maximum dryness and antimicrobial odor-control properties
  • Trim fit for higher activity levels

Available in Men’s Black, sizes S-2XL and Ladies’ Black and Cranberry, sizes S-2XL. Crew top and pant sold separately. MSRP: $27.

The ColdPruf Premium Performance product line will be available to consumers Fall 2013 through independent outdoor specialty retailers.

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