If you are familiar with the Thule brand, it's most likely from the many vehicles that don bike, ski and snowboard racks (and carriers) made by the Swedish company.  If you'll notice, these racks are often overloaded with stickers to illustrate the owner's brand loyalty (or their political approach to life).  Surprisingly, Thule is more than just sports equipment racks for the adventurer on the road.  They also have an extensive lineup of luggage and travel bags – ideal for snowshoers.